How I work
I take on Shopify Plus architecture and performance work for D2C brands, remotely. Here's the part most people want to know before a first call, answered up front so you don't have to ask.
Timezone
I'm based in India and I've spent the last several years working CET-overlapping hours alongside European teams. That's not an accommodation I make when asked. It's my default working rhythm. There's a real, dependable overlap window every day for standups, reviews, and the fast back-and-forth that actual delivery needs. For US East Coast brands, morning-your-time overlap works cleanly. Further west gets tighter, and I'll tell you honestly whether the overlap is enough for how your team works before we start, not after.
How an engagement runs
Most engagements start with a scoped diagnostic, not a contract. I look at the actual store, find the real problem, and tell you whether I'm the right person for it. Sometimes the honest answer is that your problem is smaller than you think and doesn't need me. I'll say so.
From there, work runs in clear phases with a defined outcome per phase. You see progress every week. Nothing about the process requires you to chase me for an update, and nothing important gets decided in a channel you can't see.
Contracts and invoicing
Contracts through Deel or a similar platform, so the paperwork, compliance, and payment are handled cleanly on both sides regardless of where your company is registered. Monthly invoicing. No surprises, no drawn-out procurement friction on either end.
Engagement models
- Fixed-scope project. A migration, a custom app, a performance rebuild. Defined outcome, defined timeline.
- Ongoing architecture retainer. For brands that want senior Shopify judgment on tap without a full-time hire, on a set number of days a month.
- Full-time. If the fit is right and the role is remote, I'm open to it. But the work below is how I'd want to prove that first.
Who this is for
Brands doing real revenue on Shopify Plus, where the store has grown past what its original build can carry, and every release has started to feel risky. If that's you, we'll get on well.
Who this isn't for
If you need someone to build a store from a Figma file for the first time, I'm the wrong hire, and a good theme developer will cost you less and do it faster. If your store is early and simple, you don't need an architect yet. My work starts where the theme stops: live stores, real traffic, and the kind of problem where a wrong move costs a bad quarter.